Community engagements make up an integral part of the advocacy and awareness tenets of the campaign. The audience that typically convenes for these sessions are ECD teachers, caregivers, parents and expecting parents. At these sessions, we thoroughly discuss the Right Start Campaign (purpose and what it aims to achieve), so that they understand what is meant by “best ECD practices”, the types of behaviour change we hope to have witnessed during and by the end of the campaign. Thereafter, we determine how best they can adopt these practices so that they are able to identify as Right Start Community Champions.